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| Challenge the Sounds Good
award-winning team to customize a unique system for your vehicle,
boat or specialty project that delivers "the ultimate sound
and video experience." |
| Mobile Electronics Specialist Magazine
Isaac Goren, owner of Sounds Good, is not afraid of hard work. And he would admit that he’s had his share of luck. But his persistence made a dream for success into reality. As a recognized leader in the industry Isaac contributes articles for the following magazines:
In the Beginning His story and the history of Sounds Good begins in February 1978. Isaac and a friend, Sam Geta, started S&I Stereo. The two shared the cost of a business license and $2,000 in seed money to purchase a modest inventory of stereo products. Goren borrowed his dad’s Volkswagen van to provide transportation for the inventory and they travelled to nearby swap meets to sell their wares. Whether it was stubbornness or persistence, the two were able to build a fairly successful business and in 1979 they had enough money to afford two large trucks with trailers which they converted into swap meet showrooms. Since there was still a little bit of doubt in their minds, neither one gave up their day job. For the next four years S&I built a regular swap meet clientele, but in 1982 the principals dissolved their partnership and decided to pursue other methods to sell products. Geta continued with the swap meets and Goren opened a small warehouse in Canoga Park. He called the business Sounds Good Stereo & Security.
Building a Foundation The initial plan was to operate the new business as a warehouse outlet. However, slowly and with persistence Sounds Good was able to build a reputation as an establishment that offered quality goods and creative service and instillation. The reputation attracted the interest of the Los Angeles media. In 1983 KABC TV wanted to develop a story on installation shops. They came to Sounds Good. The shop was featured on the six o’clock news as the most unique car stereo and security installation shop in Los Angeles and business boomed. The free publicity had such an effect; Goren had to move Sounds Good from the small warehouse to a storefront on a major street in Canoga Park. The television coverage was a lucky break, but Goren didn’t rely on it. He decided to pursue innovative ways to expand his market. He developed a plan to reach out to corporations. His scheme was to supply security systems to the vehicle fleet of a large medical company. Before Goren’s pitch, the company suffered a $46,000 loss to their fleet due to theft and vandalism. After Sounds Good developed a program that cost $18,000, the company’s losses totaled a measly $1,200 the first year. And there were more innovations. As early as 1985, Goren recognized that the auto manufactures were affecting the car audio after-market business because they were including sophisticated audio equipment in their vehicles from the factory. He realized that the after-market could provide better systems to consumers than the carmakers could, so Goren devised a way to show that difference. He produced Sound-Off competitions. The first Auto Sound Challenge was held in 1986 and it drew 171 contestants and more than 5,000 spectators. As a result of the Sound Challenge, Goren created the SoundQuake series competitions and founded Expo Trends Productions to put them on. Through the years his events were sanctioned by the National Auto Sound Challenge Association (NACA) and the International Auto Sound Challenge Association (IASCA). He served as a vice president of IASCA and helped draft that group’s rules. In the mid '90's, Goren helped to form a new competition association – The Competitive Mobile Audio Association (CMAA). He assisted in the drafting of its rules and bylaws and served as a regional vice president. Now SoundQuake is hosting SPL Contests in Woodland Hills, Ca. Other
inventive marketing ideas followed. Due to the success of the
Sound-Off phenomenon throughout the nation and around the world
and the advent of more and more trade and consumer shows specifically
for the car audio and security, Goren recognized the advantage
of creating unique demonstration vehicles which showcase a particular
manufacturer’s line of products. So he approached some of
the top manufacturers in the field of car audio and security,
convinced them of the merits of his idea and was assigned to build
many of the most unique show vehicles making rounds today. He
has designed and built show vehicles for
From humble beginnings in 1978, Isaac Goren has guided Sounds Good Stereo and Security into one of the most successful mobile electronics shops around. Things have been so good, in fact, the store moved to a 6,000 square foot facility in 1993. The shop is described in detail in the first issue of Good News From Sounds Good. And Sounds Good has been rewarded for its efforts. It has been recognized as the Top Installer of the year by Mobile Electronics Specialist magazine in 1990 and ’91. And it is one of the top 12 Installers of the Year for 1994. Mobile Electronics Specialist is a trade publication that covers the mobile electronics industry. Sounds Good Stereo in the past 20 years has been featured in the following magazines as well as contributing additional articles:
The skills of the shop’s installers are so respected that Sounds Good now designs car stereo systems for recording engineers & other well know persons in the music industry. Two teaspoons of persistence, a dash of innovations, and a pinch of luck. This has proved to be a winning recipe for Isaac Goren and Sounds Good Stereo & Security. |
What makes a successful retail business? If one did
a study, perhaps he would find that it takes hard work and a little
bit of luck.GPS Systems : Marine Audio : Car Audio : Mobile Entertainment : Security Systems
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6405 Independence Ave. Woodland Hills, CA 91367, USA
Phone: (818) 999-4523 Fax: (818) 999-0449