Follow
the Digital Road
Isaac Goren,
owner of Sounds Good in Woodland Hills, CA, says that the process
of testing wire to locate the Vehicle Speed Sensor is a delicate
and time-consuming process. "Before we tap into it, we have
to test the wire and make sure its the right one," he
says. For that task, Sounds Good uses a digital fluke meter, Goren
says.
"Its a challenge to make sure that the computer
is level," says Goren. "If its not, then the gyroscope
inside is not going to be accurate."
Another
challenge for installers is where to mount the 5.6" color display.
Goren has his own display mounted on the passenger side about four
feet away and says he can see it fine, thanks primarily to the bright
colors of the LCD. One of his customers who's interested in the
technology, on the other hand, won't purchase a system because there
isn't an acceptable placement option for the display in his BMW
540. "My customer won't get the system because there's not
a good place to mount one, and he's not going to get it until we
figure it out. The problem is that the monitor needs to be at eyeview,
but there's not a lot of extra space on the dash."
Goren taps
his experience with mobile phone installations when it comes to
mounting the display. "I typically like to mount it to the
right side of the center console where we used to mount cell phones,"
he says, "but the trick is that you still have to be able to
open the glove box and slide the passenger seat forward."
Goren also used his phone installation know-how for the hardware
mounting. "The mounting hardware that comes with the display
is not adequate for our installations," he says. "You
can turn it toward the driver but it's flimsy. We use a cell phone
mounting bracket."
Even if there
were a good spot for the display, customers aren't eager to have
the high-profile LCD draw attention to their cars' advanced electronics.
"They tell us they'd like the screen to be removable because
it's so obvious," Goren says. "They really like the size
and brightness, but they don't want to leave it at the airport for
fear it would get stolen." The next-generation Alpine CVA1000
system controller/receiver with retractable 5.6" active-matrix
color LCD addresses the placement issue. The screen folds up into
the dash. At a suggested retail price of $1,300, the CVA-1000 offers
consumers the ability to purchase the CVA-1000 as a navigation system
controller and then add audio components including a CD changer,
equalizer or a security system later on. The functions of all compatible
products would be viewable on the 5.6" display.
A CLEAR,
OFF-AXIS VIEW
Alpine spared
no expense on the active-matrix display and dealers say that's one
of the most compelling aspects of the system. The color LCD delivers
exceptional brightness for an LCD and adequate off-axis viewing
for the application. Although the display has proven readable on
sunny days inside sedans, Goren questions whether it can be seen
in a convertible, where it has to deal with direct sunlight.
Dealers are divided on the retail cost of the system. Goren of Sounds
Good believes the retail price needs to be under $2,500 in order
to attract more high-end customers, let alone more mainstream interest.
"The navigator itself should be affordable to customers-no
more than $1,750," Goren says. "I think everybody who's
looking at this system is looking at it with the assumption that
they can't afford it." Goren's eyeing a complete package price
of $3,650, including in-dash monitor, stereo and navigation unit.
"That price wouldn't give any of my customers the chance to
say no," he says. At the same time, he says, he wouldn't want
to sacrifice the high quality of the system for price.
Dealer
reservations about the GPS-based system are minimal compared with
the overall enthusiasm for the product's ease of use, quality and
vast database. They are unequivocal about the Alpine navigation
system's superiority over previous navigation products to hit the
market. "It's 95 percent accurate, which is more than adequate,"
Goren says. "The only areas it doesn't have are very remote
areas where maybe it has the street but not the name of the street.
Even then, it doesn't stop you from getting there."
AutoMedia May 1998 |